Relax, this is just a concept but I really like the logo. Soon after the five-year deal with the NFL was announced in late 2010, Nike brand president Charlie Denson was quoted as saying, “We plan on changing the NFL jersey dramatically just like we’ve done with the college programs.” An NFL spokesman downplayed that notion and pointed out that teams and the league determine their logos and distinctive markings, not Nike.
“We anticipate new uniform technology (i.e., performance-driven, lighter materials). That’s what Nike’s [Charlie] Denson was referring to in his interview in 2010 regarding changes,” Brian McCarthy, the NFL’s director of communications, told NBC’s ProFootballTalk.
Teams were instructed to not disclose any specifics of the new Nike gear until after the Super Bowl but there have been a few leaks. We have seen the modified Seattle Seahawks and Carolina Panthers logos but there was also a tweet from Dolphins cornerback Sean Smith: “So I hear we got new uniforms???” STOP IT!!!!” And later, in response to teammate Vontae Davis, added: “Lol fareal tho, I talked to Joe… They gone be a lil different.”
Nike continues to stoke anticipation with a promotional video, “Nike Football Epic Transformation” narrated by Michael Irvin, who says dramatically, “Friday nights and Saturday afternoons don’t lie, change is good. And we’re bringing all the change we’ve got to Sundays.”
The Pro Bowl provided a teaser to the future with players wearing Nike’s fashionably cool Vapor Jet gloves and colorful cleats.
The NFL’s Nike jerseys will be unveiled in April; the draft may be the coming-out party.
The conservative nature of the NFL suggests the change will not be revolutionary. Nike clearly wants to put its stamp on the look of the league, as it has on college football in recent years.
“We’re going to be aggressive,” Denson said in a CNBC interview last summer. “Some teams are willing to go further than others.”