Lebron formally unveiled his newest addition to his shoe family… the 12. Nike held their presser yesterday (and didn’t stream it for the general public like the KD launch event – boo) to promote this signature line and the new technology going into this shoe (Hexagonal Air & Megafuse). I’m not a huge fan of the Lebron line, mostly because I enjoy lows over high-tops, plus they have a bulky image but these look like they could be slimmer and lighter… I’m intrigued. Let me know what you think and which colorway stands out most to you.
Here are some of the highlights from the session as well as the first 7 colorways of the Nike Lebron 12 to be released before the end of the year. The first ‘NSRL’ will be released on October 11.
“Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air delivers the same great cushioning it brought to footwear when first introduced to basketball in 1995; now the hexagonal Nike Zoom Air is mapped to the pressure points of the foot where it’s most needed for basketball performance.”
“In tandem with the sole, the lightweight and breathable Megafuse upper is designed to act as a molded second skin that minimizes weight and amplifies breathability and comfort.”
Nike LEBRON 12 COLORWAYS
The initial seven Nike LEBRON 12 colorways are inspired by James’s game, physical attributes and the analysis that went into the development of his latest signature shoe:
LEBRON 12 NSRL – James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear. Launch: Oct. 1 in China; Oct. 11 globally.
LEBRON 12 Heart of a Lion – James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career. Launch: Oct. 30.
LEBRON 12 Dunk Force – Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade. Launch: Nov. 11.
LEBRON 12 Instinct – James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates. Launch: Nov. 22.
LEBRON 12 Six Meridians – A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands. Launch: Nov. 29.
LEBRON 12 Trillion Dollar Man – Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology. Launch: Dec. 1.
LEBRON 12 Data – James is arguably the most dominant player in the game today, with the statistics to support that claim. Launch: Dec. 20.