Here it is… the Jordan 29 SE… I mean the Jordan XXX. After the first look, everyone is saying it is an enhanced version of the 29 and you can’t blame them. The tech in the out-sole and mid-sole is basically the same. The upper is basically the same fly-weave from the 29 as well. BUT… is this a bad thing? The 29 is one of the best hoop shoes on the market so… if it ain’t broke, don’t fix it.
However, for the Jordan 30… you would have expected a bit more innovation, right? I mean, they knew the 30 was coming. According to the press release, Michael asked Tinker in Feb 2015 to design it? That kind of feels like their plans changed mid-way through and they didn’t have much time to re-tool. Tinker has also pointed out that this isn’t the first time they have kept things the same. On models 3-5, the mid-sole didn’t change all that much either. All in all, I’m not too overly concerned. The Jordan XXX is going to be a great hoop shoe.
Read some of the excerpts below from Jordan’s press release:
The start of the design process, however, tied to a significant, if lesser-known, date: a bitterly cold weekend in February 2015, when – during a pre-birthday party dinner — Jordan asked long-time design collaborator Tinker Hatfield to spearhead the design of the anniversary-marking shoe. “The next morning I drew a shoe,” Hatfield recalls, “because I knew I was in deep trouble. We had no time. Then I realized it wasn’t good enough to sketch a shoe. I asked for that particular photo of Michael in the slam dunk contest and then I drew.”
The photo in question, which featured MJ in the open lane, rising to the hoop, ball cocked behind his right ear and legs tucked under his body, activated Hatfield’s memories of 1988. It spurred the designer to add his own illustrations to the familiar image. The resulting artwork, which recapped Jordan’s history in unconventional ways, in turn inspired the shoe.
An “XXX”, signifying 30, transformed into a basketball net. Stars symbolized the athlete’s otherworldly talents and planets orbiting the Jordan universe took on surfaces — elephant print or carbon fiber — related to innovations initiated by past Jordan models. Elaborating his drawing, with help of fellow designer Mark Smith, Hatfield broadened the Jordan narrative and formed the story of the Air Jordan XXX, one that references a storied yet timeless lineage with an eye towards the future.
He also recalls that Jordan’s singular demand was to “make it look fast,” a request augmented by the “XXX” graphic that wraps the heel and extends through the forefoot.
Since the brand’s inception, material interplay has also been critical to the success of Jordan silhouettes. Likewise, a proprietary mix defines the upper composition of the Air Jordan XXX, which debuts an exclusive mix of woven, knit and printed materials.
Another trademark of later Jordan silhouettes is a smooth toe piece. “Michael has always been very infatuated with the toe-down look of a shoe,” notes Hatfield. A prime example can be seen on the XI, where the patent extends up the vamp so gracefully that its protective properties appear almost as an afterthought.
The Air Jordan XXX will be available globally on February 12, 2016 at select retail stores andJordan.com.