Get Jazzed…
Or not.
Seriously, did we walk into the marketing department and say hey we want a new brand but we really liked what we had 20 years ago. Any chance we could use that but change it from purple to navy blue so that all of our fans who haven’t bought merchandise in the last 20 years can’t just break out the old stuff and call it good? I got news for you, that’s not retro, that’s lazy. Its like they had someone design their new image from the Chris Creamer message board…not that there is anything wrong with that…
To make matters worse, if you can (thanks B-Rob), they are keeping the “Mountain” logo as a secondary logo and updating it with the new colors (which is now the 4th different color variation on the same logo, aka LAME!!!) and let me just say it looks horrible. I couldn’t find a good picture of this, probably because nobody wants to look at it but here it is in all of its navy blue, green and yellow glory on a new T-Shirt…
WHO ARE THE MARKETING GENIUSES THAT CAME UP WITH THIS!?!?
Go Jazz! Seriously go, get out of here!


I’m not sure how many of you are old enough to remember what it was like back in the 80′s but the history of Video Game ads is a long and scary road.