Okay so after this mornings post the official announcement has been made and this is your New Orleans Pelicans
Yes that’s an actual NBA team name now and not a D-League reject, quit yer giggling.
So the earlier leak was on the money with the exception of the colors being a bit off. My favorite part about all re-branding of sports teams of course is in the description of the colors and how they tie into the city/state they are dubbed to represent. So directly from the official website of the New Orleans Pelicans I give you:
Primary: Blue – Represents the state flag and liberty
Secondary: Gold – The raucous embellishment and flourish that represents the spirited life of New Orleans. It’s a color indicative of the City itself. It ties together this organization (shared color with the Saints), the rich and diverse history of the City, and its culture of celebration. It’s also a color often found in the “crown” of pelicans and it represents the championships they intend to win…
I said quit laughing
Tertiary: Red – Red signifies fraternity, one blood or union, as with this team of players. It also represents the legend of the mother pelican pricking her own breast to feed her young in times of need, doing whatever it takes to endure.
Uhh what now? Are these vampire pelicans because that puts a whole new twist on this thing!
Anywho, no sports identity in 2013 would be complete without a plethora of accompanying secondary logos and boy have they not failed us here. Its like they just couldn’t decide which one they like the best so they picked several. It’s called a secondary logo people, not a Secondary, Thirdary, Fourthary and so on…
Man that is one angry looking vampire pelican…am I right?
I guess I will reserve my final judgement until we see the uni’s and court, after all until then we are just looking at a partial. I’m guessing we get Blue and White uni’s with a gold alternate but thats just me.
The saddest part about this whole thing? It makes a unique franchise feel a bit bland in the big scheme of things. And why on earth did they feel the need to announce this in the middle of January? Are we trying to make a push for season tickets in 2013-14 already? Trying to erase the embarrassment that is this season?
After hearing that the team would be changing its name to the Pelicans Designer Blog 99designs.com had a contest asking their users to create their own New Orleans Pelicans logo. The results were simply amazing (shorty of the sketchy Thunderesque looking one) with no less than 30 different logos that all look worlds better than what we ended up with.
Here is a quick gallery of some of my favorites
What impresses me the most about these logos? Not the awesome designs, colors, etc… no its the fact that everyone took the Pelican theme and managed to avoid putting anything in the dang birds mouth for the logo. Have you ever seen a cartoon pelican without an over-exaggerated mouth full of objects (fish, seawater, pianos, etc…)? Bravo designers…bravo!